Case Study: Producing a Global Event Series for SALT

The Challenge

SALT is a global thought leadership forum at the intersection of finance, technology, and geopolitics. Founded by Anthony Scaramucci, SALT has become one of the most recognized brands in the alternative investment world, hosting heads of state, Fortune 500 CEOs, and leading fund managers across multiple continents.

In 2023, SALT launched a new series of boutique, invite-only events designed to foster deeper conversations in more intimate settings. Each event would take place in a different part of the world, with distinct branding, programming, and logistical challenges:

• Bermuda Digital Finance Forum: A fintech and digital assets summit held in partnership with the Bermuda Business Development Agency on a remote island with limited local production resources.
• Wyoming Blockchain Symposium: A crypto-focused event in Jackson Hole, timed strategically around the Federal Reserve's annual symposium, bringing together policymakers, founders, and investors.
• SALT London: SALT's first UK event, held at the newly opened Chancery Rosewood in a converted former US Embassy, a venue with untested event operations.

SALT needed a production partner who could deliver consistent quality across wildly different environments, from tropical islands to mountain towns to luxury London venues, while adapting to the unique constraints of each location.

The Solution

Choyce Creative first connected with SALT through our work with iConnections, another leading brand in the alternative investment space, including the iConnections Global Alts Miami 2024 conference. When SALT's team began planning their 2023 event series, they reached out to see if we could bring the same level of execution and reliability to their new global format.

We signed on as the full production partner for all three events, responsible for:

• Audio-visual design and technical planning
• Multi-camera livestreaming
• LED wall content and graphics
• Professional wireless audio systems
• Stage lighting and room accents
• Social media content creation
• Branded signage and speaker graphics

Event Breakdown

Bermuda Digital Finance Forum

Bermuda presented the most significant logistical challenge. As an island territory, there are no large-scale AV vendors or local production crews available. Every piece of equipment had to be sourced from the mainland and shipped in advance.

We deployed a lean two-person team to manage large LED walls, multi-camera livestreaming, and wireless audio across multiple venues in downtown Hamilton. Despite the constraints, the event ran flawlessly, and our ability to adapt impressed both the SALT team and the Bermuda BDA.

Wyoming Blockchain Symposium

Jackson Hole is a stunning location, but it's also remote, expensive, and lacks significant event infrastructure. The venue's internet costs were astronomical, and local vendors had limited equipment availability.

We designed and deployed a custom satellite internet solution that bypassed the venue's expensive connectivity, providing reliable coverage for both staff and attendees at a fraction of the cost. Equipment and crew were transported from across the country to ensure we had everything needed for a polished, professional production.

SALT London

London was a homecoming of sorts for SALT, which hadn't held a UK event in years. The venue, the newly opened Chancery Rosewood, a converted former US Embassy, was spectacular but untested for large-scale conferences.

We coordinated an overnight load-in with a four-person crew, navigating the venue's operational learning curve in real time. The result was a seamless, high-end production that matched the prestige of the location and the caliber of the attendees.

Creative & Content

Beyond technical production, Choyce Creative handled all event branding and content needs:

• Custom stage graphics and LED wall content for each event
• Speaker title cards and lower thirds
• Social media content captured and edited on-site
• Event photography and highlight reels

Each event had its own distinct visual identity, but we ensured a consistent level of quality and professionalism across the entire series.

Technical Consistency Across Continents

One of the biggest challenges of a global event series is maintaining consistency when every venue, vendor, and crew is different. We solved this by:

• Developing standardized technical specifications that could be adapted to local conditions
• Traveling with key equipment (cameras, audio, graphics systems) to ensure quality control
• Building relationships with trusted local vendors in each market
• Sending the same core team to every event, ensuring continuity and institutional knowledge

The Results

• Flawless execution across three continents with zero on-stage technical issues
• Positive feedback from SALT leadership, sponsors, and attendees
• Multiple new client referrals generated from our SALT work
• Year-over-year partnership expansion, with plans for additional events in 2025

"Choyce Creative has become an essential part of our events team. Their ability to adapt to any environment, from a remote island to a brand-new London venue, while maintaining the highest production standards is exactly what we need as we grow our global footprint."

— John Darsie, CEO, SALT

Why It Works

Our partnership with SALT is a perfect example of what we do best: solving complex production challenges so our clients can focus on what matters: the content, the conversations, and the connections.

Whether it's a remote island, a mountain town, or a historic London venue, Choyce Creative brings the same level of preparation, professionalism, and adaptability to every event. We don't just show up and push buttons. We become an extension of your team, anticipating problems before they happen and finding solutions that keep your event running smoothly.

That's the Choyce Creative difference.